That was the subject line of an email I received from Lisa Steadman. The “Mogulpreneur” reference piqued my interest, especially in light of my ongoing efforts to create my own little empire that starts with my freelance and consulting business Loveball Media.
Steadman describes a Mogulpreneur as someone in pursuit of multiple passions and varied interests. As someone who does a little bit of this and a little bit of then, I recently updated the home page of loveballmedia.com to better represent the breadth of my knowledge, skills and expertise. With such a diverse set of work experience that ranges from blogging, social media and SEO to customer service, business development and general admin support, I am pretty much a multi-functional executive-level virtual assistant.
In Steadman’s Mogulpreneur email, she poses the question: “How do you marry all your gifts into one well-packaged brand?” While I am still figuring that out for myself, I created a temporary solution by packaging myself as an executive-level virtual assistant. Figuring out pricing is going to be the tricky part since not all tasks are created equal.
It felt really validating to hear Steadman say that it’s okay not to be one thing. Tim Ferris would agree, but he calls it being a generalist.
I used to think that I had to be a specialist to be successful, but I felt pigeonholed in my career opportunities. Besides, the diversity in being a generalist can be much more exciting with the right mindset. And I find myself living more of the lifestyle I want for myself by being a generalist.
It all started with a coaching session I had with someone as part of a TEAM networking group. These coaching sessions aren’t really coaching sessions exactly; they are actually opportunities to learn more about each other and each other’s businesses so you know what kind of referrals to send each other’s way. As I was listening to some of the obstacles in other people’s businesses, I found myself saying, “I could help you with that” or “I can do that.” That is how I came to be so much more than a mere freelance writer.
I am a journalist, blogger and freelance writer.
I am community manager and social media consultant.
I am a dating and SEO specialist.
I am a virtual assistant and a project manager.
I’m a content creator and content director.
I am an entrepreneur and marketer.
I am all these things and more. I wouldn’t have it any other way. I offer my clients more value than that of just a writer. Writers do so much more than write. It wasn’t until my experience working with a content marketing team that I started to give myself a little more well-deserved credit for all the work that I do.
Here are the three questions Steadman mentioned as part of her email blast:
1. What are ALL the things I love doing?
Include anything and everything – from blogging to speaking to hosting to media to coaching. No limits!
2. What do all of these things have in common (besides me)?
Are they all on the same topic, have a similar theme, etc? Start looking the commonalities.
3. If you embraced ALL of these gifts, talents, and interests, how would you be more valuable and valued in the world?
Who would want to hire you immediately for EXACTLY who you are?
Re-reading these questions, it suddenly dawned on me the vision I’ve always had for SurvivaloftheSingles.com ever since I bought the domain back in 2008.
We’re living in a world where entrepreneurship is the only way to create financial independence.
We’re also living in a work economy largely driven by values, especially as people start families and yearn for the flexibility of being home with their children.
For the past five or so years, I’ve been trying to figure out a way to combine all of my skills into a valuable commodity. Perhaps that commodity is as a remote marketing assistant.
I’m still figuring this whole business thing out, and how to grow beyond myself, but I feel like I’m off to a good start so far.
This is only the beginning of better things to come.
If you liked this post and are interested in reading more of my work, visit my website at www.nikipayne.com.
– Posted using BlogPress from my iPhone